BMW
My Account Sweepstakes //launch
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This interstitial was created as part of a campaign promoting the BMW Financial Services Go Green Sweepstakes. Since the prize was a trip to the 2010 BMW Golf Championship, we wanted to mimic a golf ball interacting with the page as if it were a golf course.
adidas
adidas soccer modells pos (concept)
mini
funance it (concept)
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This POS/ In Dealer concept is all about the feeling of winning. Using a game show setting, we showed potential drivers that using Financial Services is the best way to achieve this. Since Mini is synonymous with fun, we wanted to put the fun in financing.
Enfamil
New Mom Mobile Apps (concepts)
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Under the brand concept "Love, Enfamil," we designed tools to help a mother in all stages of motherhood.
The "Cry Baby" App would help mom understand the meaning of baby’s cries based on Dunstan Baby Language. Mom records baby’s cry and deciphers it so she can respond quickly and effectively.
A mom could share baby’s day with family and friends using "Baby's Day Out." The application would records photos, videos, songs, text, voice and bookmarks onto a multimedia baby album. GPS feature tracks where baby has been any given day. Set special moments or even entire days to music.
3M
3M Water Filtration Products: Print, Banners, Packaging //launch
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Print: At first we see a bathtub made of type. Upon closer observation, we read the names of contaminants revealing that they lurk in the water our families use. The fear tactic is visually arresting and clearly demonstrates what the product does.
Banners: To promote both the whole house and drinking water systems, we created a banner campaign that stressed the benefit of the product. We wanted to catch the attention of the consumer by presenting the names of contaminants then revealing that they lurk in the water our families use.
Packaging: When redesigning the package, it was stressed that this product is at an elevated price point and must appear upscale and clean. Mixing green with blue, emphasizes the “green” aspect of the product and makes it stand out from the rest in the category. The graphic style and drop illustrations greatly influenced the branding.
Aetna
CommunityVitality.com //launch
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In partnership with Magic Johnson Enterprises, the client asked us to create a microsite promoting heath literacy in under-served urban communities. We created and illustrated a virtual city in which users can interact with health related information in an exciting way. This is Phase 1. In the future, additional buildings, video, social media, and games will be incorporated.
liberty mutual
Teen Driver Site (concepts)
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Liberty's Teen Driver Website is a tool for parents and teens to learn and communicate their fears, concerns and get tips. The first thing that came to mind was the kitchen table. In most families, it is not only a place for meals, but also a family's communication hub. In this tactile format, users would interact with each item on the table navigating through quizzes, videos and tools designed to help parents and teens prepare to be on the road.
Toys R Us
Toys R Us Game Site (concepts)
the sketchbook project
28836 artists from 94 countries & I have selected a theme and filled a moleskine
with our hearts and souls. The sketchbooks will be barcoded and exhibited at galleries and museums
as they make their way on tour across the country.
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
the sketchbook project
a record year for rain fall
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Iris New York Senior Art Director
New York, NY / June 10 - Present
Clients: Sony Ericsson, Coty, Xbox
G2 interactive / G2 direct & digital Senior Art Director
New York, NY / Dec 07 - June 10
Clients: Panadol, 3M, Nestle Waters, Aetna, BMW, MINI, Liberty Mutual, Time Warner Cable
True North Inc Art Director
New York, NY / March 2006 - Dec 07
Clients: Disney Rewards Visa, Pitney Bowes, Quorum, ThomasNet
Papyrus Design Designer
San Francisco, CA / August 2004 - December 2005
Product Areas: Packaging, Stationery, Collections, Giftable Items, Greeting Cards
Price Communications Designer
Philadelphia, PA / October 2000- May 2002
Clients: Subaru of America, Agilent Technologies, NTG, Showtime Enterprises
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CBS Radio New York, NY / December - March 2005
Papyrus Design San Francisco, CA / December - March 2005
Gap Inc. San Francisco, CA / July 2004
Mervyns Hayward, CA / July 2004
Williams-Sonoma, Inc. San Francisco, CA / June 2004
Expert Communications San Francisco, CA / May 2004
Price Communications Philadelphia, PA / July 2003 - Sept 2003
Northern Sun Inc. Rome, Italy / August 2002 -October 2002
School of Visual Arts / New York, NY
Intermediate Flash and AS3 February - April 2009
School of Visual Arts / New York, NY
Introduction to Flash and Actionscript June - August 2007
Art Institute of Philadelphia / Philadelphia,
Pennsylvania Associate of Specialized Technology,
Graphic Design 2000
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