Hi, I’m Angela. First, my creds: I’ve spent the last 20 years building, repositioning, and growing brands—many of them household names—both in-house and at agencies. I don’t do anything halfway. Now my soul: when I’m part of your team, I’m all in. My trademark skillset is working with founders and creative teams to build purpose-driven brands that emotionally connect. Personally, I believe that brands with purpose will be the only ones to succeed in the end.

I dedicate myself to linking creative with brand execution to drive growth in a holistic way, setting goals that match execution to business results. I’m ready to roll up my sleeves and manage the full arc of your brand’s existence, from strategy and architecture, to building and managing creative teams, to helping envision how your brand will exist in culture. 

After building the cult brand Primary from inception, I launched my own consultancy, dedicated to helping businesses define who they are as a brand and the creative expression of it, with a focus on both business growth and societal impact. I’m like if Mary Poppins grew up in Jersey. Expect authentic strategy, homegrown grit, and a knack for making magic happen. My words to live by are play to win, but enjoy the fun. 

Let’s chat!

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