PARK DELI
Park Deli has brought flowers, creativity, and Crown Heights to the world since 2009. Through the retail store they share their collections while keeping to the values of a family owned business.
Creative direction and graphic development for seasonal collections and holiday campaigns.
Spring 2022 Collection
Concept / Design / Illustration
Peacock
Design / Illustration
Ting & Tang
Fall / Winter 2021 Collection
Design / Illustration
Stuart Deli
Iced Out
Concept / Design / Illsutration
Park Deli + Universal Overalls
Since 1924 the Universal Overall Company has been making quality workwear that's built to last.
In this collaboration between Park Deli and Universal Overalls, the signature flower motif brings an unexpected softness to the rigidity of structured workwear. Designed and illustrated graphic tee, pocket detail and floral corduroy pattern.
Valentine’s Day Out of Home Campaign 2021
Love Breaks Through
During the Pandemic, flowers, notes and anything mailed were our lifelines and in many cases one of the few ways we could physically express our feelings for one another. This campaign leans into that concept depicting bouquets quite literally breaking through the barriers between us.
Team
Angela Goleme - Creative Director, Illustrator, Designer
Kyle Dorosz - Photographer
Valentine Leung - Art Director
Michael Sclafani - Designer
Details
Illustration
Design
Art Direction
Brand Strategy
Brand Marketing
Content Creation